CASA ANDINA

MY PROJECT:

In the media campaign class, we know how to rebrand a brand that we feel needs to be rebranded.

THE BUILDING PROCESS:

For this project, I chose the Casa Andina hotel chain because I felt that the logo didn’t enhance the company’s image. So I created a new logo, created 2 personas, changed the color palette and fonts, and redefined the company’s values.

BOOK CASA ANDINA