CAP PUCCINO

THE PROJECT :

This project consists in creating a coffee shop in terms of graphics and strategy before setting up shop.

THE BUILDING PROCESS:

The name Cap Puccino came from cap like cap of wine and cappucino, the drink, because I decided to create a coffee shop where we would offer to add wine aromas in the coffees. That’s why the logo is a bottle of wine in a cup of coffee. The shape of the logo is rather simple in order to remain as refined as possible, and the burgundy red color refers to the color of wine. After finding the name with a nice typography and creating the logo, I was able to realize the mockup of the project.

BRAND NARRATIVE